Annual Fund

It's an unfortunate fact of life that as expensive a private school education has become, there is still the annual need to cover the gap between tuition and the actual cost of that education. Berkeley Hall School is no different than any other private school. Thus, the yearly annual fund appeal. We tackled this fundraising effort utilizing a multimedia approach: direct mail, outdoor banners and donor yard signs, online videos, web banners, email blasts and social media. As a result, parent participation at the school rose from 22% to 86% over three years. Below is a selection of work from annual fund campaigns we created over a seven-year period.