Automotive

Cars are identity. You are what you drive. And the challenge of successful automotive advertising is to make sure the consumer wants to be in that driver's seat as well as remain loyal to the brand year after year. Below are three automotive brands: Mitsubishi — the car that makes a flashy, first impression, Suzuki — the little-known value brand, and Lexus — the beloved luxury nameplate. Here they are with a sampling of campaigns intending to entice prospective buyers.