Cars are identity. You are what you drive. And the challenge of successful automotive advertising is to make sure the consumer wants to be in that driver's seat as well as remain loyal to the brand year after year. Below are three automotive brands: Mitsubishi — the car that makes a flashy, first impression, Suzuki — the little-known value brand, and Lexus — the beloved luxury nameplate. Here they are with a sampling of campaigns intending to entice prospective buyers.
Eclipse Cross-fold Launch Brochure with Mylar "Mirror" Cover
Eclipse Spider Launch Brochure with Interactive Open/Close Convertible Top Tab on Cover
Montero Fold-out Truck Brochure with Travel & Adventure CD-ROM
Fleet Sales Print
RX300 Roll-fold Launch Brochure
ES300 Launch Brochure
Eric Clapton Concert Contest Roll-fold Brochure & Consolation Prize CD Package